As we all know, marketing campaigns these days rely a lot, if not completely, on social media. Social media sites rope in an audience from across the globe, and this gives your marketing campaign the exposure that is required. However, many marketers are still trying to get it right on the social media front.
Trying your best but still no results?
Social media marketing is tricky and if you don’t know the right way of doing it, then it will be failed. But then again, there is no definite way. As a marketer myself, I have struggled immensely trying to figure out the mechanics of social media sites.
‘What do should I do on social media sites, to improve my marketing campaign?’ This is a question that kept haunting me. In fact, this is still a very common question amongst marketers today. The answer to it, however, isn’t simple and takes weeks to find. And at times, it gets so frustrating. You give your 100% but still can’t improve your marketing results. And to a marketer, things can’t get more frustrating.
Getting it right is like striking gold
After much research, experimentation and hours of hard work, I discovered a few methods that boosted my marketing campaign. These methods improved my marketing campaign and I felt quite relieved to see that my hard work had finally paid off. Here are some points that worked to boost my marketing:
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Content is king- create original and fantastic content to attract an audience
This is a huge lesson I learnt. Content you create is not just limited to one or two line posts or a 150 character tweet; you must create content that is engaging and informative. If content provides interesting information that is relevant, then it is bound to attract an audience.
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Visual content more appealing on social media sites
Most people are attracted to visual content rather than the written word. Therefore, while marketing, use picture, info graphics, memes, cartoons, etc. as much as possible. If the content is pleasing to the eye, it will automatically catch the attention of more people. In fact, my pictorial posts received more attention than the ones bound by word.
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Know when to post and what to post
- When you are posting content on a social networking site, remember a few things. It is very important to schedule your posts or tweets. Posts that are ‘personal’ or tend to have the words ‘I’ or ‘me’ in them get more ‘likes’.
- Your post should either be extremely short or very long. These posts attract most people.
- Post your content over the weekend. Visibility rates are the highest on Saturday and Sunday. I put in a bit extra work for this, and it paid off.
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Conclusion
The more visible your posts are, the more effective your marketing strategy will be. Make sure you get likes and shares on your posts, therefore, share interesting and eye catching content with your audience. I’m sure there are other ways in which the marketing campaign can improve. Please share your methods in the comment that my blog’s readers can be guided with some effective social media methods.
Image Courtesy : vapartners.ca
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