Social Media is now considered to be the best place online where all kind of people whether student, housewife or businessman hang out in their day to day life. The high-end smartphones can keep them connected with social media all the time.
As the usage of social media is booming every day, it is becoming an online market where you can sell your products. Getting customers out of such crowd seems to be a great idea.
Nowadays, every small or big online brand manage their social profiles to stay connected to their customers because it is one of the easiest and most convenient way for the same.
You know a huge number of the world’s population online is using social media, and the number is increasing every day that is making social media a great place to promote and market products.
In this post, I would explain the steps to get customers from Social Media.
Understand and Find your customers
The very first thing I would like to recommend is to understand your customers, know them better, and their likings as well. You must know that the people who are in your circle on multiple social media sites are even interested in the products or services you offer? If they don’t, then you must know where you can find them because just promoting and marketing your products or services on any social media is not enough rather you should market them there where the relevant audience are available.
You should understand your customers as well and accordingly offer them the right products and services.
Suppose you are offering web hosting service but in your friend list there are only CAs and banking guys. Then do you think you will get sales? Of course not! For this kind of service, you should target online business owners, bloggers, and Internet marketers.
Therefore, understanding and finding your customers are very important to get customers from social media.
Make use of custom images to attract more customers
You must have read this a lot of time that a picture speaks thousand words, right?
It’s written correctly.
Using only text over social media profiles attracts a very few people to your post, but when the same text you put on an image using any image editing tool, and post on Fb or any other social site you will see more likes and comments. Visual content wins over text content.
Therefore, keep posting attractive images along with some CTA in them on your social profiles and pages. You can either post the image of products or a model’s pic using your product.
These things work as images grabs the attention of more people that increases the chance to get customers.
How does it work?
You run a simple contest in which you offer everyone to fill their details and do some specific tasks, and once the contest ends result will be declared as who are the lucky winners. You can keep one of your product as the prize to offer the winners.
Suppose you sell web hosting, and then you can keep 1-year free hosting to the winners.
How will it benefit you?
The first thing, the number of users participate will give you an idea that interest of people on your circle on the particular social site. Second thing, they fill their details like name and email id.
So, you can use their contacts to send them your offers regularly to them as if they have participated, means they are interested in the product you offer. Regular newsletters to their email may make them purchase from you sometime.
The biggest benefit you get is that you get the contact details of the users who can be your potential users.
Run Social Campaigns and Track the analytics
For promoting your product and services run social sharing and promotion campaigns, and once the campaign is launched, consistently track the analytics. This is important because it helps you know how your social media posts, links, images, videos, etc. are performing. Each social site has its own analytics that can be tracked, so it’s essential to know what to look for when analyses become available.
On the basis of these tracking, you will come to know who all are engaging the most and on which kind of posts either the links, images, videos or normal posts.
Once you know all these details, finding customers on these social sites will become easier for you.
Send personal messages
No one likes to be a part of a mass message, so try to message each of customers personally to know their feedback, suggestions and views.
It helps you better connect with your customers and it further increases the customer satisfaction level. And when you have satisfied customer from one social site, you get more customers from there. You can apply same on all social sites you are working on, and you will get more customers from there.
Final words
Getting customers from social media needs a lot work as you need to find the right audience to share the right product to them, build trust by sending personal messages to them, and many other small and big tasks.
But yes it is not impossible to get customers from social media, it is fairly possible, and you can do that.
Share your views on this topic.
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