Are you a Startup? Have you recently been hitched to social media profiles for your company on a different network? Then you are sure to have many questions bubbling in your mind.
How will you get followers?
How and who will share your post and where?
How will you drive traffic to your website by social media?
How will you maintain the consistency in traffic?
The use of social media has increased day by day. And if you are not on social media, you are definitely missing out on some large time business.
For all the questions that you come across, we have a solution to deliver for each of them throughout this article. Let it be your first guide to create a social media marketing plan and get results over the time.
Choosing the right channels
It is an important decision to make, since you have to invest a lot of time, money and resources to grow a healthy social following for your brand within a specific channel. And if you find that it fails to deliver the results, it will be disheartening.
It is important in the initial stage to consider the target market and next would be what type of content you are serving them. Choose some specific channels since it will be hard to cook up stories for almost every channel and your focus will be diversified, creating a null result.
Monitoring the brand
You do not need to build your presence on all social media channels, just choose the ones that will help to accomplish your goals. Because even a profile will not cost you much, but it will cost you time. Such as for B2C conversations choose Facebook and Twitter. LinkedIn is great for B2B type interactions. As for Google + it is able to offer higher traffic for every post. Pinterest is all about pulling crowd through visual posts. So, choose the one platform that you need the most to promote your genre of business.
Try to differentiate your content
As soon as you decide the channel, you will like to use, now it is time to think how to make your business stand out in the competition. You do not need to reinvent the wheel for it, simply you have to maintain the consistency. Make sure you supply your content with proper images, since good imagery or, at least, consistent imagery has a much greater engagement rate than any other posts.
Check out what competitors are doing
You have to find out what is working out for your competitors. Identity some of the best leaders of your niche and once you have prepared a list of 20 to 30 people, get hold of their social media profiles and extract what makes them unique. You can employ some paid tool to activate results out of it. As soon as you collect the social media profiles, gather their follower count which you can do manually or using a simple tool. Once you have a big list sorted as per the competitor’s size and share of social media following, it will be easier to build your social media presence.
Sharing the same content more than once
What will happen if you share content a next time or a repeated number of times?
Sharing the same content is simple but it might highly pay off. When you publish a post, a heading or might be a link back shared it on all networks. But what we miss out is that people tend to forget what have they learned. So, it is good to share valuable and actionable content more than once, do not share or re-tweets it every hour or the post will become a spam.
Post scheduling time
You need to consider who will you share a social media most and most importantly when? Yes. How often you should share each post on social media – well, the answer differs as there are different timings for every platform.
You can also set a schedule for your blog posts or refer back to the research that you have done to check out how frequently the successful people are sharing their contents.
Having in-content call to actions
To promote your social account you have various steps to adopt. And in this context one of the most important and best ways to drive through your web visitors. One can easily use a social locker to hide parts of your content. Well, it is one of the giant ways to increase the social reach of your content as a part of effective social media marketing plan that you came across with other mobile.
Boost traffic to your website with videos
A video is worth of all technical limitations. With time, we have found that Social video continues to surge. So, try to implement the right video and try to create the impression at the very first sight.
Enable social media marketing automation tool
This is definitely the best social media marketing plan for the business in 2016. It is high time to choose the best automation tool and if you want to analyze your post every given hours or night, we could do that. The content should be interactive so that it is easily received by the users.
Keep a track of your social media outputs
You must use Google Analytics social reports to track your results. There are tools as Sprout Social, which offers a full suite of social media Analytics to find out which message has performed the best, what are the possible conversion drive from it and more.
Conclusion
Social media is not a tough chapter anymore if you have a guide to boost your traffic via social media. Hope this guide has been helpful and has brought in front some of the clear insights to work out your brand name. We would love to know about your experienced in the comment section.
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